Tag Archives: You Are The Media

For this month’s You Are The Media Lunch Club the batton pased from Mark Masters to Christophe Stourton. I got a little distracted after the event (the Dorset Business Awards ceremony was that evening) and missed my chance to commend Christophe for a stellar job of hosting what is always a wonderfully unruly event. InContinueContinue reading “Guardian of the YATMxy”

Those who’ve watched the latest season of The Mandalorian will have heard Bo-Katan Kryze pitch to the warring Mandalorian factions that they are stronger together. Spoiler alert; it turns out they are. Bo sold the idea of community over division. Her people bought in and they all shared in the collective victories. In marketing, there’s a school of thought thatContinueContinue reading “Stronger together”

20 years ago this month I was on my school ‘work experience’ placement at Poole Library. At this time they had a store room above the bus station where the old Job Centre used to be. I was amazed when I went in there to find these wooden animals that used to be in theContinueContinue reading “#inPoole”

This week I attended two days of events hosted by You Are The Media, featuring visiting marketing author from the US, Mark Schaefer Mark has written nine books and is currently working on his tenth, which we were given an extensive preview of during each of his talks.  But this wasn’t just a guest lecture. This was more ofContinueContinue reading “Schaeftember Fest”

It was fun guest hosting You Are The Media ‘Good Bad’ today. Thank you to everyone who joined us and an extra high five for Jackie, Ryan, Jonathan, Ella and Mark for sharing the ups and downs from their week.  I’m now passing the button onto Gus Bhandal who will be hosting this week’s session,ContinueContinue reading “The good, the bad and the YATM”